"We are obsessed with championing innovation for clients, helping them avoid the pitfalls of convention."

Krishnan Menon, CEO, Phenomenon
AdWeek: Agencies 3.0

Krishnan Menon

Chairman & CEO

Krishnan Menon is one of the world’s leading experts on consumer branding and marketing.

As chairman and CEO, Krish Menon has been building brands and growing business for some of the world’s largest brands for more than 20 years. Prior to founding Phenomenon in 2006, Menon held executive leadership positions with leading consumer branding and marketing agencies including: Chief Strategy Officer at DDB Worldwide; EVP of Global Business Development at Carlson Marketing Group; President of Digitas West; and Managing Partner at USWeb/CKS.

Some of Menon’s previous milestones include: the launch of Williams-Sonoma’s online wedding registry and Pottery Barn’s online store, Xerox’s sponsorship of the Olympic Games, and Home Depot’s foray into eCommerce. He has worked on loyalty initiatives for Charles Schwab, led the marketing and brand launch of JetBlue, helped Sage Software redefine its umbrella brand and value proposition, and created a nationwide, multi-studio customer loyalty strategy for Disney’s Home Video division.

His past entertainment experience includes work with the Lord of the Rings Trilogy and Santana’s comeback album, Supernatural. He was a consulting futurist, focusing on marketing innovation for Steven Spielberg’s Minority Report, and he is one of the industry’s leading consultants on ethical and relevant product placement in Hollywood films.

In his current role as CEO, Menon leads new business and is accountable for the overall quality of the agency product across account, strategy, and creative.

Erica Hoholick


Throughout her career, Erica has led teams to reinvent and reinvigorate brands to create new growth and consumer love.

She has worked with advertising’s best creative minds to unleash some of the most disruptive and game changing brand experiences the marketing world has seen; Apple Shot on iPhone, Dove Real Beauty Sketches, Pepsi Refresh Project and Gatorade Replay to name a few. She has also worked on a variety of P&G brands, T-Mobile, General Mills and other fortune 500 brands.

Prior to Phenomenon Erica ran TBWAMedia Arts Lab — the global network responsible for Apple’s advertising.

Erica has lived and worked in New York, San Francisco, London and currently resides in Los Angeles. She is an avid traveler who has worked in/vacationed in more than 55 countries. She has also worked on a variety of cause-related initiatives including the One Love Foundation, the Clinton Global Initiative/ Children’s Safe Drinking Water and the Tap Project.

Jason De Turris

Chief Strategy Officer

Jason De Turris is the Chief Strategy Officer of Phenomenon, and drives strategic solutions for all of Phenomenon’s diverse blue chip client base. Since joining the agency he has played a pivotal role in landing Phenomenon’s latest clients including Pepsi, P&G, Flywheel and Warner Brothers.

He was most recently the Global Chief Strategy Officer at CP+B. He managed the planning group for 5 years and spent the last year as International CSO when he opened CP+B’s first office in Asia. At CP+B, Jason was responsible for building a diverse department comprised of brand strategists, digital thinkers and cultural anthropologists. He led the agency to win high profile brands like Xbox One, Hotels.com, and Infiniti as well as developing premium spirits brands like Angel’s Envy and Papa’s Pilar. He also developed strategic platforms to reinvigorate iconic Kraft brands like Jell-O and Grey Poupon. Prior to CP+B Jason built his career across iconic agencies like Ogilvy & Mather, Deutsch and JWT.

Overall, Jason’s experience ranges from luxury, where he led strategy for Rolex globally, to commodity categories where he’s developed successful new products and brand extensions for Kleenex, Castrol and Tylenol. He’s worked across the mobile category launching the MOTORAZR and later working on brands like AT&T, Nokia and Windows Phone.

His work has been acknowledged by The Effie Worldwide Organization, Jay Chiat Strategic Planning Awards and The Cannes Lions. Jason has also served as a judge for The Effie Awards and Jay Chiat Awards. 

Outside of advertising, Jason has taught in Columbia University’s School of Strategic Communications Graduate Program, worked for the Central Intelligence Agency and fancies himself a pretty good amateur photographer. Jason also holds a Master’s Degree in Communication Sciences from Virginia Commonwealth University.

Chris Adams

Chief Creative Officer

Chris Adams wakes up every day hungry for new ideas and new ways of sharing them with the world.

As Chief Creative Officer, his mission is to inspire everyone, in every department to create, support, and grow big ideas – the ones that change the conversation, get people to participate and become a part of popular culture.

Previously, he founded his own boutique agency, developing award-winning integrated and digital campaigns for a wide range of clients. Before that, he spent three years leading the creative department at Saatchi & Saatchi LA, where he helped Toyota rebound from the effects of a massive recall to become the #1-selling retail car brand in America. During his tenure the agency was named Social Media Agency of the year and Digital Agency of the Year in Los Angeles.

Prior to Saatchi, Chris spent 16 years at TBWAChiatDay where he worked directly with Steve Jobs on Apple, launched the global “Dogs Rule” campaign for Pedigree, and led Nissan to their first Emmy nomination.

He’s spoken at SXSW, been profiled in numerous advertising and marketing books, is a frequent judge at advertising competitions, and his work appeared in the Emmy award-winning documentary “Art & Copy.”

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