From A to Infinity.


Client

ABCmouse

Project

A Declaration of Childhood

Media

Broadcast

ABCmouse.com is the leading and most comprehensive digital early learning resource for children ages 2-8. They’re not looking to replace the current education system, but instead, supplement how kids are learning wherever they might be. As the the quality of public school education continues to deteriorate, ABCmouse.com is a particularly valuable resource to busy parents who want to put their children on a path to lifetime success. Especially since a child’s brain is the most absorbent when public educational funds are the most absent.

We needed to foster a culture where we draw out the greatness in every child through learning.

Our challenge was to strategically position ABCmouse.com as the experts in early childhood education, while making an emotional connection with parents. We needed to give ABCmouse.com societal importance and inspire future generations to become lifelong learners, where learning moments are everywhere. Most importantly, we needed to clearly communicate the notion that we never know where a lifetime of learning may lead. But we know that it begins in early childhood.

Client

ABCmouse

Project

A Declaration of Childhood

Media

Broadcast

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We began with the idea that a child’s education is a journey of discovery that can lead in many directions. But it all starts with a love of learning. With its endless variety of fun and inspiring lessons, ABCmouse.com creates that powerful spark that can last a lifetime, which we portray in this anthemic film featuring children vowing to endlessly explore their world.

The goal was to clearly communicate that any child can achieve greatness with a great education behind them.

Throughout the spot, we travel to some of the most iconic and inspiring locations in the world, following children into adulthood, until finally resolving on an intimate moment of a child interacting with ABCmouse.com. The voiceover reads, “We never know where learning will lead, but we know where it begins. ABCmouse.com. From A to Infinity.”

Shooting locations included the Great Pyramids in Egypt, Elizabeth Tower at Parliament in London to capture the chimes of Big Ben, the Great Wall of China, the Grand Canyon, Big Basin Redwoods Park, Aquarium of the Bay in San Francisco, and a tropical forest and dolphin rescue reserve in Mexico.
The film and positioning have been very well received, helping ABCmouse.com to successfully further their mission to inspire and educate the world.