Fly Anywhere pushes the limits of riders – and technology.


 

Client

Flywheel

Project

Flywheel Anywhere

Media

UI/UX, Digital, Social

Flywheel has one of the most dedicated followings of any indoor cycling studio, so when they wanted to build their own at-home bike, they asked us how to bring the best of this competitive, tech-driven experience into people’s homes.

Client

Flywheel

Project

Flywheel Anywhere

Media

UI/UX, Digital, Social

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The answer was to create a new kind of AI –Athletic Intelligence.

Fly Anywhere is the first bike to learn from data created by a rider after each ride. Thus making it the smartest and most immersive at-home biking experience on the market.

Flywheel is considered the most intense of all the cycling studios out there, so we built unique features that pushed riders like no bike before it. Including rewards for stellar performances as well as a Pacer mode and Pack mode which were new ways to challenge riders mid ride. We also considered the smaller details that we learned we’re important for riders, like a feature that allows a rider to independently adjust the volume of the instructor and the music.