Intuit takes a Giant leap forward.


Client

Intuit

Project

A Giant Story

Media

Branded Content, Broadcast

As the makers of TurboTax and QuickBooks, Intuit puts big business solutions like machine learning, big data and AI in the hands of small businesses and the self-employed. Our challenge was to show the benefits of Intuit’s tech-centric ecosystem in an emotional, human way. Centered around Intuit’s purpose-driven mission of “powering prosperity around the world,” we launched their first brand campaign with a longform film called “A Giant Story.”

Our challenge was to show the benefits of their tech-centric ecosystem in an emotional, human way.

“A Giant Story” gained over 24 million views in its first month and drove over 57k new signups for TurboTax and QuickBooks. Perhaps most importantly, Intuit’s brand awareness has more than tripled.

To leverage PR with a tent-pole media moment and drive mass awareness for the Giant campaign, we also created a :15 second Super Bowl spot. Our combined effort landed Intuit on several lists of the most-viewed online Super Bowl commercials.

Client

Intuit

Project

A Giant Story

Media

Branded Content, Broadcast

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A partnership with Snapchat allowed us to create Augmented Reality Giants across the country, from the Super Bowl in Minneapolis to the Intuit campus in Silicon Valley.