Wilson Launches
Futuristic Ball.


Client

Wilson X

Project

My Wilson

Media

TV, Digital, Social

With over 100 years of experience making sports equipment, Wilson has been at the forefront of nearly every major technology advancement in the world of sports. It only made sense to pioneer the use of sensors and IoT technology inside their equipment with the Wilson X Connected Basketball.

Wilson X pushes the boundaries of what a basketball can be.

 

It’s the first basketball that connects to your smartphone and tracks makes and misses without any attachments or accessories.

The ball also develops players’ skills by turning training into a game. There’s audio with crowd noise and sports commentary. There’s a countdown mode to help create those pressure-filled minutes at the end of a game. And a player can even share their progress with friends, family or coaches. It’s a ball that has the potential to truly take training to the next level by making players more clutch shooters.

Client

Wilson

Project

Wilson X

Media

TV, Digital, Packaging

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Working with Wilson, we developed the ball and brought it to market. We crafted the positioning, the UX/UI of app development, product naming and the marketing of the ball at launch. We aimed to create a user experience that was simple and intuitive, but that also felt cool and represented the next generation of Wilson. It’s one thing to show young athletes in your advertising, it’s a whole different thing to give them a piece of technology that they actually use and love.

It was a bold new step for us because suddenly a mobile app was an aspect of what we were selling. The app needed to be as good as the ball itself.

With the campaign, we wanted to communicate how revolutionary the Wilson X Connected Basketball is and at the same time show how it can help young athletes become better shooters from anywhere. Street to gym. Practice to playground.

The results: We sold out on Amazon in just two weeks and Wilson X will be in retail stores all over the country this Spring.